Dementia Friendly Cedar Valley (DFCV) exists to promote change and education in the community to create a more informed, safe, and respectful place for people living with dementia and their caregivers. Formerly Dementia Friendly Waterloo, initial action team meetings launched in 2019. The DFCV initiative now seeks to make all of the Cedar Valley more dementia friendly. Progress in the Cedar Valley is driven by the action team of volunteers from across sectors as well as people living with dementia and past and current caregivers. One of the main priorities of the movement is community awareness and education, specifically through their Dementia Friendly Business/Organization training and recognition program.