Become a Dementia Friendly Business!

Dementia Friendly Business / Organization Training Program

What is a Dementia Friendly Business/Organization?

Any business/organization in Iowa can become “dementia friendly.” From grocery stores to restaurants and real estate agencies to churches, there is a specific content tailored for each type of business. Since the majority of people with dementia live in the community, all sectors of the community need to be equipped and ready to serve clients with dementia.

This training will also help employers and coworkers better understand, accommodate, and empathize with employees who may be caring for a loved one with dementia. Check out the training brochure here.

Read a testimony from one of our presenters, Dr. Elaine Eshbaugh, here

What does a business/organization have to do to be recognized as a Dementia Friendly business?
  • Attend/host a one-hour training presented by a dementia friendly trainer. Register for a training here.
  • A minimum of 50% of staff/volunteers with a goal of 100% must attend training
  • Agree to discuss and consider dementia friendly changes in your business/organization
  • Agree to support people living with dementia and caregivers as much as possible
  • This training is offered on a free will donation
Perks for business/organization:

1) Receive a “Dementia Friendly Business” certificate and window decal for store front

2) Logo placed on Dementia Friendly Iowa website

3) Featured shoutout on the Dementia Friendly Iowa social media pages

4) Gain skills to identify and communicate with a customer/client who may have dementia (benefits people living with dementia and their caregivers)

5) Receive recommendations about how to modify business practices to best serve people living with dementia and their caregivers

6) Individual staff members will be considered “Dementia Friends”

A dementia friendly business/organization:
  • Receives education for management and staff about dementia to serve customers better
  • Recognizes signs of dementia in customers or clients
  • Communicates more effectively with patience and understanding
  • Works to develop and maintain business practices that keep people with dementia in mind.

Quotes from previous training attendees


“The training was very well done! The presenter was excellent, the slides were useful, and the video clips featuring the gentleman living with dementia were invaluable - having a first-person account was powerful.”


“As someone who has lost a family member from dementia, it is comforting to know that my coworkers are aware of what to look for and how to appropriately treat someone with dementia.”


“This training cleared up some misconceptions I didn’t even know that I had surrounding dementia.”


“I am very pleased with this course, I think it’s truly something that everyone working in a service industry should take!”

Ready to get started?

Trained Dementia Friendly Businesses and Organizations:

View Full List Here

Cedar Valley, Iowa

Vinton, Iowa


Johnson County


Other Areas of Iowa